Created for BloqUV, a sun-protective clothing brand, this project highlights the versatility of their products through a series of three Instagram reels and a homepage video banner. The goal was to showcase how the clothing adapts to various outdoor activities—from workouts and sports to walks and beach outings.
The reels use dynamic visuals and natural movement, with no text overlays, to grab attention and convey the brand’s message. Each video ends with a clear call to action, encouraging users to visit the website.
To extend the campaign across platforms, a matching video banner was added to the brand’s homepage, reinforcing visual consistency and enhancing the user experience.
Reel #1 Racquet Sports
Reel #2 Beach Day
Reel #3 Outdoor Activities
