Jaguar aimed to bring their electrification journey to life in a more immersive and exciting way. The goal of this brief was to design three bold neon signs that work across different OOH spaces, such as billboards, dealerships, brand activations, and other luxury events, to make the brand feel more dynamic and shareable.
The concept includes three main designs, each showing a different side of Jaguar's power and precision, modern luxury, and innovation. Using Jaguar’s color palette and playing with lighting effects, the visuals, bright colors, and clean shapes highlight Jaguar’s move toward electrification and make the displays more interactive and eye-catching.
